On the heels of the Guardian’s great list of rules for writers, which offered well-known authors’ advice on writing, Salon offers its own advice on writing. However, this time the advice is coming from the reader’s point of view.

An example:

2. Make your main character do something. … [M]any writers gravitate toward characters to whom things happen, as opposed to characters who cause things to happen. It’s not impossible to write a compelling novel or story in which the main character is entirely the victim of circumstances and events, but it’s really, really hard, and chances are that readers will still find the character irritatingly passive. When you hear someone complain that “nothing happens” in a work of fiction, it’s often because the central character doesn’t drive the action.

Making your work interesting and readable isn’t the same as playing a trendy guessing game to figure out what will be popular.